The ability to gather, examine, and act on relevant information is key to gaining a true competitive advantage. Our able market research consultants perform competitive analysis by leveraging quantitative and qualitative data as well as alternative data sources to help you determine implications and take appropriate steps.

• Products/solutions benchmarking
  Gain insight into how your offerings compare against competitors in the market across key metrics, including market share, business and product capabilities, and customer satisfaction. Use these insights to inform better product decisions, including what features to add, improve, or remove.
• Competitive tracking
  Identify competitive threats and build counter-strategies by monitoring competitive activity. In addition to traditional research, we leverage alternative data sources, such as social media sentiment and consumer reviews, to facilitate better analysis and action plans.
• Customer information and deal analysis
  Gain data-backed diligence on the quality of customers, market dynamics, and value creation to efficiently navigate hyper-competitive deal environments.

Ensure market entry or expansion success through a deep understanding of the business environment, market opportunities, and risks. With our market assessment service, stay at the forefront of the market and capitalize on the most rewarding opportunities.

• Market ecosystem analysis
  Get a 360-degree view of the market to help you identify megatrends and growth opportunities.
• Go-To-Market (GTM) study
  Obtain insights into your target market through customer perception and buyer behavior analysis and identify unmet opportunities and collaboration possibilities.
• Market entry strategy study
  Gain a thorough understanding of the focus market, regulatory environment, consumer behavior, and more before you expand into unknown turfs.
• Partnership assessment study
  From amplifying margins to reducing business risks and future-proofing, perform due diligence to make calculative investment and alliance decisions.
• Other studies
  Our bespoke research studies offer custom research encompassing ESG score tracking and analysis, country assessment, vendor landscaping, newsletters, and value chain mapping.

Obtain account-specific intelligence and content assets to generate an optimum return on sales and marketing investment.

• Company analysis
  Get detailed profiles of target companies, focusing on their capabilities, organizational structure, turnover, growth, and competitors.
• Account intelligence
  Achieve better results from your ABM initiatives with relevant account insights and targeted marketing content.
• Battle cards
  Tackle objections and communicate your value proposition more effectively with our tailored, well-researched battle cards.
• Executive profiling
  Gain in-depth insight into specific roles and responsibilities, tenure, qualifications, and requirements of executive profiles, senior managers, and key decision-makers in the firm.

As industries and markets mature or navigate disruptions, it is important to assess your position in the face of increasing competition. With Netscribes’ industry research expertise, gain rich insights and perspectives into the hottest trends, upcoming growth areas, and key competitors’ activities.

• Future scenario based on country outlook
  Obtain a comprehensive outlook into the GDP, unemployement, and per-capita income forecast along with macroeconomic indicators to gain a tangible understanding of your industry.
• Business-level indicators
  Evaluate the consumer and business confidence index, and inflation forecast along with a country-specific credit-rating outlook to make calculative investment decisions.